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The year 2023 starts for us directly with a trade fair weekend at TrendSet: from 07 to 09 January 2023 you will find us in Munich in hall A2, booth A29. Afterwards, we will present our new spring-summer collection at TrendsUp West from February 11 to 14, 2023 in Düsseldorf (booth C1). We are looking forward to many visitors at both fairs, who will be inspired by us and whom we may turn into satisfied customers.

The new FASANA magic moments spring-summer collection 2023 includes many fresh and floral motifs in the popular grass napkins range as well as in the tissue range. In addition, our collection has been supplemented by the cocktail napkin format 24 cm. The individual themes are thus perfectly rounded off and can be excellently combined.

…why we are reinventing ourselves with the new company name.

The new CEO Karsten Beisert provides insights into the changed shareholder structure and the strategic orientation.

1. What does the new company name mean for the company?
As FASANA, we carry our history in the company logo (Est. 1919) and associate it with a long tissue papermaking tradition at the Stotzheim site. Regionally rooted, highly competent in the implementation of customer requirements as well as responsible in the use of resources, we are present as a partner of the trade with our napkin collections in Europe.

2. Does the company name FASANA create more identification with the employer among the employees?
So far, only a small part of our production has our logo. We have been the leading manufacturer of private label napkins for the consumer/at home market for decades. Food retail is our core business. More often, professional consumers such as innkeepers will find FASANA on bulk packs in the Away from Home market. We are very committed to our products regardless of packaging and live our commitment to quality and customer focus. After all, there is always FASANA with the end customer. The small reference is also found on private labels.

3. And keeeper…?
That was an intermediate step taken by the shareholders. Based on market overlaps and possible identical supply channels, it was decided after the acquisition by Mutares to combine the napkin and household products business. We are now a direct Mutares holding and, as usual, are operating successfully in our distribution and sales channels. With the new company name, we have a convincing presence and are engaged in “story telling” as is common in sales. FASANA remains.

4 So is the rebranding just a marketing measure?
FASANA is strategic. We have a “forward strategy FASANA napkins”. With conviction and good reasons we say: “a napkin belongs to every meal”. We want to and will work all relevant markets and offer suitable collections. To this end, we are rounding off our portfolio. In particular, the sustainable new “GRASS” and “COTTON-MIX” napkins as well as the comprehensive new “magic moments” series with beautiful motif napkins suitable for every taste bear the FASANA logo. With this we return to the roots of FASANA and at the same time to our absolute strengths. We express this in our mission “to turn ordinary into unique moments”. This is how we – every single employee in his or her area in the company – manage to live our vision “To be the perfect companion for every meal”.

A responsible use of our raw material resources is important to us, and therefore we use alternative sustainable raw materials for our napkins.

  • 45 trees can be obtained per day.*
  • This corresponds to an oxygen demand of 1,575 people per day.*
  • This leaves 450 kg of CO² stored per year.*

Our FASANA Cotton-Mix napkins have a pleasant soft feel and convince with a cotton feeling. They consist of 50% pulp and 50% of the sustainable raw material cotton. We only use the Linters fibers that remain as a by-product in the production of cotton oil and process them into a high-quality FASANA Superior Line product for the laid table.

*related to a daily production

keeeper tableware GmbH becomes FASANA GmbH

The 100-year-old tradition of FASANA napkin production in Stotzheim is also ensured in our company name. From 01.01.2022 FASANA GmbH will succeed keeeper tableware GmbH. FASANA GmbH remains a portfolio company of Mutares SE & Cop. KGaA.

For over 100 years, we have been one of the leading European suppliers of innovative and high-quality tissue products for the consumer and wholesale market worldwide. More than 200 people work here at the Stotzheim site, mainly from the region. Sustainability is one of our core competencies and this is reflected in our corporate values and our product portfolio.

FASANA GmbH – genuine – competent – responsible – rooted

Our core business is strengthened by the realignment of our FASANA EST 1919 brand. We will present ourselves on the market in new channels with our FASANA EST 1919 brand and build up another pillar for the location in Stotzheim. With our products we create emotions and bring magic moments on the laid table.



„still standing“ napkins – Inspiring hope for the world

This year we would like to unite the whole world at Christmas with the “still standing” napkin under the Christmas tree.

Covid pandemic has undoubtedly changed our life as we know it and continues to pose great personal and operational challenges for us all. In addition to that, we find ourselves still struggling with the consequences of the flood disaster which has severely affected many of our employees in the region. Return to normalcy remains but our hope and unfulfilled Christmas wish for the time being.

Under the motto “still standing” we have designed and produced our own motif napkin. We would like to donate 1 Euro with every package sold for social projects in the flood region in order to give families in need a hopeful Christmas. With lichtblicke.de, we have a strong, transparent and experienced partner at our side.

The still standing napkins in the red Christmas motif are available via the website created especially for the initiative still-standing.info or at keeeper tableware on site.

Together we could lead the “still standing” project to success and give many families much more than the gift of hope.