FASANA at the TrendSet in Munich

FASANA at the summer TrendSet in Munich

From July 6 to 8, 2024, the FASANA team was on site at the TrendSet in Munich and presented the FASANA magic moments napkin highlights Autumn Winter 2024 to the specialised trade and retailers. TrendSet is an international trend and order trade fair for the retail trade. There were many varied and diverse discussions at the trade fair stand, where, among other things, the latest ideas were exchanged in direct contact. Customers were welcomed back and new customers were acquired and, of course, orders were placed. Thanks to everyone involved who contributed to the successful trade fair appearance.

 

Visit the magic moments B2B-Shop

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The pheasant is back

It’s official: the pheasant is back.

We, FASANA, are continuing to position ourselves for the future. Our more than 100-year tradition has been visible in the company name since the beginning of 2022: the former keeeper tableware GmbH became FASANA GmbH.

This month, we are taking the next steps: the pheasant will appear together with the word FASANA in our corporate brand.

The pheasant in all its glory – with its variety of colors and its gourmet elegance – was the inspiration for the founding of the Halstrick paper mill in 1919 by Adolf Halstrick, a passionate hunter. However, it was not until 1947 that the special animal made its first appearance, when the FASANA brand was developed, which from then on accompanied the napkin business of the then Halstrick OHG under the management of Walter Anton Viktor Halstrick. The variety of napkins produced in terms of shape, color and motifs was intended to be reminiscent of the magnificent plumage of the pheasant. However, Walter Halstrick was not only interested in the visual attributes of the name, but was also well versed in mythology. Here, the pheasant is seen as a bringer of luck and prosperity, it unfolds wealth and beauty and is a symbol that projects and plans will be successful. The pheasant was proved right.

In addition to the newly registered trademark, our company claim “Hospitality in every napkin” will support us in driving our mission and vision forward in all our business activities, both internally and externally. If we – as ambassadors for hospitality – are enthusiastic about the napkin, it will also inspire our customers and their customers. We have it in our hands today what our customers will use in the future – whether at a romantic candlelight dinner, at breakfast with the family, at the currywurst on the corner or as a little helper for spontaneous greetings. We connect people and offer hospitality in every napkin. We are driven by our mission “Simply fibrous”, because we focus on our strength: we live napkins and do so with every single one of our fibers.

Learn more about the pheasant

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Summer party with live music at FASANA

Last weekend, this year’s summer party took place under the motto “We strengthen togetherness and promote sociability and motivation”. FASANA employees celebrated in the open air in the garden of the villa on the company premises with the best culinary, Mediterranean food. Many took the opportunity to catch up with each other, meet new colleagues from other departments and enjoy the shared atmosphere with live music – with a choice of saxophone, clarinet or bagpipes – on a balmy summer evening. Later in the evening, a regional ice cream van surprised everyone in attendance.

We are delighted that the event was so well received and will look back on it fondly.

Once again, we proved that we at FASANA can organize and celebrate parties. Thanks to the entire organization team and all employees who made the party a collective highlight of the year.

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01.08. – Start of training at FASANA

Our potential lies in training. We are proud that 10 young people started their careers at FASANA on August 1, 2023. The prospective industrial clerks, industrial mechanics, electronics technicians for industrial engineering, warehouse logistics specialists and paper technologists were warmly welcomed by their trainers, managers and the works council. They are now embarking on an exciting and instructive time and a great opportunity to help shape and create unique moments at FASANA. Colleagues Justine Weber and Tanja Bauerfeind ensured an all-round successful start.

The training position for media technologists is still open. The quickest way is via the short application here on our website: Direct link to the short application at FASANA.

And of course you can also apply now for the next training year: My apprenticeship start at FASANA. We look forward to seeing you.

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FASANA with the “magic moments” at trade fairs in July 2022

Finally, the time has come: For the very first time, we present the new FASANA magic moments collection to the trade. In addition to a diverse selection of cellulose napkins, we also offer napkins made from alternative raw materials: Grass napkins use a regional and rapidly renewable raw material that is produced in a very water- and energy-conserving way. With the Cotton-Mix napkins, we refine a by-product that is left over from cotton oil production and thus give a residual material a second life as a fine dinner napkin.

The trade fair will kick off in Munich at TrendSet from July 9-11, 2022, where we will be located in Hall B2, Booth D42. Two weeks later, from July 23-25, 2022, we will be in Hamburg at Nordstil in Hall A.4, Booth A68. Your magic moments team on site (Torsten Meier, Ulf Dieter Kriebel, Päivi Thelen and Anke Schäfer) is looking forward to your visit. Come join us!

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FASANA – old and yet new

…why we are reinventing ourselves with the new company name.

The new CEO Karsten Beisert provides insights into the changed shareholder structure and the strategic orientation.

1. What does the new company name mean for the company?
As FASANA, we carry our history in the company logo (Est. 1919) and associate it with a long tissue papermaking tradition at the Stotzheim site. Regionally rooted, highly competent in the implementation of customer requirements as well as responsible in the use of resources, we are present as a partner of the trade with our napkin collections in Europe.

2. Does the company name FASANA create more identification with the employer among the employees?
So far, only a small part of our production has our logo. We have been the leading manufacturer of private label napkins for the consumer/at home market for decades. Food retail is our core business. More often, professional consumers such as innkeepers will find FASANA on bulk packs in the Away from Home market. We are very committed to our products regardless of packaging and live our commitment to quality and customer focus. After all, there is always FASANA with the end customer. The small reference is also found on private labels.

3. And keeeper…?
That was an intermediate step taken by the shareholders. Based on market overlaps and possible identical supply channels, it was decided after the acquisition by Mutares to combine the napkin and household products business. We are now a direct Mutares holding and, as usual, are operating successfully in our distribution and sales channels. With the new company name, we have a convincing presence and are engaged in “story telling” as is common in sales. FASANA remains.

4 So is the rebranding just a marketing measure?
FASANA is strategic. We have a “forward strategy FASANA napkins”. With conviction and good reasons we say: “a napkin belongs to every meal”. We want to and will work all relevant markets and offer suitable collections. To this end, we are rounding off our portfolio. In particular, the sustainable new “GRASS” and “COTTON-MIX” napkins as well as the comprehensive new “magic moments” series with beautiful motif napkins suitable for every taste bear the FASANA logo. With this we return to the roots of FASANA and at the same time to our absolute strengths. We express this in our mission “to turn ordinary into unique moments”. This is how we – every single employee in his or her area in the company – manage to live our vision “To be the perfect companion for every meal”.

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The New Cotton-Mix Napkin by FASANA

A responsible use of our raw material resources is important to us, and therefore we use alternative sustainable raw materials for our napkins.

  • 45 trees can be obtained per day.*
  • This corresponds to an oxygen demand of 1,575 people per day.*
  • This leaves 450 kg of CO² stored per year.*

Our FASANA Cotton-Mix napkins have a pleasant soft feel and convince with a cotton feeling. They consist of 50% pulp and 50% of the sustainable raw material cotton. We only use the Linters fibers that remain as a by-product in the production of cotton oil and process them into a high-quality FASANA Superior Line product for the laid table.

*related to a daily production

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